Monevo: Gamified Financial Habits

Why

The old welcome screen lacked clarity and failed to explain the app's value, leading to early drop-offs. We redesigned it to showcase key features like gamification and financial education using visuals and app previews, so users quickly understand what to expect.

Testing results

• Before: over 50% did not proceed after the first open (live)
• After: 70% of participants continued into the first series
• 85.7% described it as "inviting" or "clearer than expected"

What users said

• "I understood what the app was about before signing up, that made a difference."
• "The visuals helped me see that it wasn't just another finance app."
• "I felt like I was being introduced, not just dropped into something."

Why

The old app asked for personal and financial information right after opening, leading to a 52.6% drop-off at the welcome screen. We restructured onboarding as a gamified task series: small interactive tasks (e.g. "Tell us about your financial goals") that earn points. This reduced friction and gave users an early sense of achievement.

Testing results

• Onboarding completion: 47.4% → 70% (+47.6%)
• Welcome screen drop-off: 52.6% → under 30%
• 85.7% called onboarding "clear and engaging"

What users said

• "It felt like a journey, not a boring form."
• "I wanted to keep going to see what came next and get the points."
• "Much better than being asked for everything upfront. I actually completed it."

Why

Created to help users visually track progress and stay motivated through a gamified journey. It also serves users who prefer a practical, finance-focused approach: quick actions like viewing insights, accessing expert advice or buying precious metals, without relying on gamification.

Testing results

• 85.7% accessed and explored My Monevo World
• 85.7% understood their progress and rewards
• Task motivation increased, based on post-task interviews

What users said

• "I loved seeing my progress. It felt like I was actually getting somewhere."
• "This made the app feel more fun and less stressful."
• "I like that I can both track and take action without digging through menus."

Why

Manual expense entry was time-consuming and often skipped. A receipt-based option lets users upload or scan receipts directly, which also helps with shared or recurring expenses.

Testing results

• 71.4% preferred receipt input over manual entry
• 85.7% found it "easy" or "very easy"
• 72% said it made monthly tracking feel more reliable

What users said

• "Uploading a receipt felt faster and easier than typing everything."
• "It's helpful when I split bills with someone."
• "This saves me from forgetting what I spent on."

Why

Users earned points but couldn't spend them, so the system felt empty. We added a store to redeem points and goal-based series (e.g. expense tracking for users paying off debt), each with 5–6 short tasks and mini quizzes. At the end, users get a congratulation, points and a reward of their choice.

Testing results

• Task completion within series: 8.1% → 15% (+85.2%)
• 71.4% preferred series over isolated tasks

What users said

• "It was satisfying to finish a full series. It felt like a win."
• "I actually care about the points now because I can use them."
• "Choosing my own reward made it feel more personal and fun."

Why

The original homepage lacked structure; users didn't know where to start. We tested two variants: sequential task cards and open access task blocks, to find the layout that best supports engagement and navigation.

Testing results

• 3 of 7 preferred sequential tasks
• 2 of 7 preferred open access
• 1 liked both equally
• Decision: sequential layout, to guide users step by step and reduce decision fatigue

What users said

• "The step by step layout made me feel more focused."
• "I liked having everything visible, but I wasn't sure where to begin."
• "The card based version felt more like a journey, which helped me stay on track."